Value of data unlocking as new competitive advantage

Lee Nagel

Interview with Lee Nagel, Izenda

  At Izenda ( , Vice President of Marketing, Lee Nagel, uses a unique blend of talents to bring new clients to his company. Izenda helps software providers draw out their data to provide the business intelligence needed to grow. Izenda’s embedded solution gives results on the fly. Nagel combines business acumen, legal knowledge and a speciality in Internet marketing to put his company’s product in front of those who need it.
  •  How has what you do today, changed from when you started your career?
I started out pretty far afield of marketing actually. I studied business administration, then law. After my Bachelor’s, MBA and JD, I found my love of marketing. I headed back to school to study what I love and specialized in Internet marketing.
  • What is your favourite thing about working at Izenda?
We take the mission seriously, really take it to heart. The company started with the goal of empowering other businesses to make better decisions. Now, a million use us to do just that. We keep succeeding at helping others because everyone in our company has the same mindset that we need to help others advance their goals and thrive.
  • What are your other business interests?
I studied law and previously worked in the insurance industry. I still follow news and trends in those areas.
  • What do you see as the future of marketing?
The Internet continues to grow in importance. The new growth area is the Internet of Things. You already see beacon technology helping draw customers into stores they pass. Look for your IoT refrigerator to offer you coupons as you open it. A store app on your cell will guide you to new products with a digital coupon provided. We are reaching a new level of custom marketing that lets us build real relationships with consumers. IoT lets companies get to know them in a new and better way.
  • And Izenda is a big part of that?
Yes, our tools are embedded into the software. We are the future of business intelligence and marketing. Within five years, 90 percent of the core business apps will feature embedded analytics solutions.
  • What do you think is the most important aspect of marketing?
True communication. You have to know what your customers want and give it to them. They will tell you, but you must listen. Too many businesses don’t listen and that loses them, customers. Plus, it turns off potential new customers.
  • Thank you for speaking with me to today. You’ve my readers a lot to think about regarding their marketing strategy.
Thank you for the opportunity to reach out to people.

iPad is the best teachers “pet” in 2016

An iPad is teacher’s very handy assistant! There is no doubt about this fact. You might want to go trough this very popular infographic that is given all explanations and clarification why is this so. The summary is in the 7 points below:
  1. Show on a Big Screen
  2. Manage the classroom
  3. Assess student work
  4. Interact with students
  5. Manage your files
  6. Make instructional media
  7. Learn new things
iPad as the Teacher's Pet in 2016 Infographic

How to engage modern learners in e-learning?

How to engage modern learners in e-learning?
How to engage modern learners in e-learning? When it comes to modern learners, time is of the essence. In a fast-paced world, they are seeking information available at the drop of a hat and they really know their way around the web to easily find what they want to know. So when you’re faced with an audience of users with shortened attention spans and/or less time available to get necessary information, how do you keep them engaged?

 Fit everyone’s schedule

If you want to make your program more accessible to anyone at any time of day, you will need to take the on-demand route (not unlike mega-successful Netflix). Your modern e-learners are seeking platforms where they can learn what they want to learn at their every whim. Waiting for time slots doesn’t appeal to this audience, as it may clash with their schedules or they may simply lose interest altogether. Pre-recorded and on-demand education works in your favour, too. You’ll be able to re-use materials across years, rather than bringing in new instructors each time to conduct new lectures.

 Welcome users back

Allowing your users to work at their own pace and on their own schedules may mean some erratic metrics when it comes to your average daily users. You may find that some users are very active for a few weeks, followed by an idle period for a few weeks, and so on and on. But chances are, your users will come back after these bouts of absence, and when they do, be ready. Make it easy for your e-learners to pick up where they left off, without penalty. Recommend some refresher exercises, but don’t send them backwards.

Keep it short and sweet

Structure your course content in a way that is easily digestible. Full-length videos and lectures have no place in the modern e-learners’ schedules, so break it down into components no more than a few minutes each. And when creating your content, just delve right into the need-to-know information and avoid the fluffy introductions.

Make it interactive

Develop some e-learning components that require participation from your audience. This can take the form of quizzes, practice exercises, or a rewards program that they can share on social media as they progress. Interactivity will also help with content retention, so users will be able to make the most out of their learning experience.

 Add some fun

One of the best ways to keep any audience engaged is to make the material fun. Often, this can take the form of educational games. A trivia-style component, complete with timers, hints, and rewards can keep users engaged at length. Content aside, the game modules alone might just be enough to keep your users eager to continue.

 Integrate social media

Adding a social outlet to your course is a fantastic way to make your users feel less isolated with their learning experience. Linking the program to social media allows them to interact with other learners while holding each other accountable for regular progress. It’s also a way for users to show off their progress to their circles (which is great marketing for you, by the way!). When you design your e-learning curriculum (and e-learning platform design), try to put yourself in the shoes of someone who is tech savvy, working from multiple devices, and strapped for time. Doing so, will guide you to a strategy that will help you yield more user engagement. And once you have a strategy in place, be sure to collect user feedback along the way. Hint: you’ll want to make the feedback system brief and seamless as well, because remember—it’s all about time!   Emily Burgess is part of the team behind Course Guru, an Australian business specializing in online training and education. She likes to share her professional experiences and insights through blogging.

Modern marketing factors not taught at college

Modern marketing factors not taught at college
Modern marketing factors not taught at college These are not secrets. These are not marketing gems. They are not even original. They are just facts about marketing that you are not being taught in college. They are things that you learn with experience. When you learn something new about your professional, post it online and help others the same way this article will teach and help you.   The brown noise Want to know why some apps fail despite the fact they are pretty good? It is because of their soundtrack. The same is true, albeit more obviously, for videos. When the song is terrible, people do not listen or play. When the soundtrack or effects are annoying, people stop listening, they click off, or in the case of apps, they will stop playing. The quality of a scream Speaking of sound and its quality, you know by now that the soundtrack and the effects on a video will affect how watchable it is. People will turn off faster if the audio is bad over if the visuals are bad. However, simply having “good” sound quality is not enough if you want to make an impact. Some horror movies are adding more depth to screams. A great example is the monster roars on the first Jurassic Park. They used noises from hippos, dogs, lions, garbage trucks and other nameless sounds, they mixed them up and made their dinosaur noises with them. Stuff your pie with more filling People are not happy with smaller articles and bad list posts on blogs. Even the size of this article is now deemed as too small by Google. People are not looking for e-books in place of blog posts, but they are certainly looking for more content per page. Slideshows are currently the most hated online phenomena at the moment, which means in terms of annoyance, they are now deemed more annoying than pages that don’t load, pop-up and auto-start videos. People want more on their page, such as what they get with an average Wikipedia page. If you are truly stuck for deep-research content, then try a company such as, since they are a great source of new content. People watch a crazy man more than a normal one You do not need fireworks to make people pay attention. You do not have to be insulting, and you do not have to fight with people online or make outrageous comments. You simply need to “NOT” be the same as everybody else. If you do not know this by now, then look at the TV. You can probably name around five different talent shows, maybe 20 different shows featuring a couple living together that are very different, and maybe 5 cooking shows. On the other hand, how many shows can you name that have yellow characters? How many can you name where flat animated kids insult celebrities and say the things we dare not? How many shows have starships full of different races and aliens? You do not have to be weird to be different, you just have to “not” be what the others are. There is a subtle but powerful difference. Beware of the yuck factor If you are placing advertisements, or your advertisements are being placed, you need to avoid the yuck factor with a keen and strong diligence. For example, there are companies out there that are posting advertisements for transsexuals on straight porn websites and they are scaring men away. There are advertisements for doggy poop scoopers on recipe websites, and people are flocking away from the website in droves. It usually happens because a keyword mixes with the keywords in the website and it creates this problem. For example, when looking for sexy television girls, a website may have keywords that says “TV girls,” and TV is also short for transsexual. A woman on a recipe show may have a show about making food from the doggie bags full of food she brings home from the restaurant, and so their affiliate advertisers churns out dog-related advertisements that relate to dogs and bags (such as those you collect poop in). Stop punishing users that care about their computers There is a certain search engine that rhymes with “Frugal” that started active scripting on their image-search function. As a result, the people that have desktop computers with their security settings set up high can no longer click on images or see them with certain web browsers. There are also websites that punish computers that do not allow cookies and pop-ups by automatically redirecting them to advertisements instead of letting them click on videos. Stop punishing people that care about their computers if you want to sell to them. Stop treating your potential customers as if they are the enemy just because you haven’t fooled them into buying yet.   By Peter Lee

What Is Neuromarketing?



Marketing has become far more than just a strategy to sell your product. It has become a real science and as such it has its branches into psychology and neurology alike. These two sciences can be used to influence the clients and customers to choose your product over the next one. With that in mind, it is useful to know a thing or two behind this amazing new feature of marketing: neuromarketing. Continue reading “What Is Neuromarketing?”

Which business diploma is right for me?

Descisions, descisions...
Descisions, descisions… (Photo credit: jennifercw)

The choice of the professional career is the most difficult, yet most important in one’s life. The choice defines one’s future, standard of living, interest, or to cut short, one’s whole life. If you are like many others, and have funneled your choices to business studies, you may consider one of the following courses:

Continue reading “Which business diploma is right for me?”

Work smart with your Subject Matter Expert

Work smart with your Subject Matter Expert
Work smart with your Subject Matter Expert You have just signed the deal. You are on your way to creating an exciting course for your client. However, depending on the project scope, in most cases, you may be working with a subject matter expert or SME. Do remember, you may be a master at your craft, but a SME will help you in the building process of the course. Subject Matter Experts may be an expert in a topic, subject, and industry; in short something specific. Below, are a few important points you and your team need to remember to ensure a healthy working relationship with your SME and to meet their expectations or be able to justify why you will need to modify the course to leave a few things out. List your objectives Early in the development process, establish the course objectives with the SME. If you have to provide the objectives, review the content carefully and list your objectives. Ensure the SME is on board and understands that based on these parameters, the course will be structured and delivered. Review the content Review the content provided by the subject matter expert. Choose what will benefit the learner in an online learning environment. Once you identify, what you need, that will become part of your course content and development process. Rearrange where necessary There may be content in Unit 2 which you feel may be relevant in Unit 1 , then rearrange accordingly. Be ready to explain to the SME why you have made decisions in paring content from different sections together; you may need it for a scenario activity or you may require it for an activity or quiz. Where possible, if you can visually show the SME, then do it by showing an example if you already prepared something similar previously. Content is precious for an SME, not necessarily the learner At times, you may come across an SME who insists to push through for the content to be made available to the learner. As valuable as the content is, it will lose its meaning if there is an information overload and the learning because tedious instead of informative. This is where as an instructional designer, you step in and address learning theories of adults and the objectives for eLearning. Create less stress for both parties If you are prepared, chances are you will be confident when dealing with your Subject Matter Expert. Below I will share with you some of the things which have worked for me. Open line of communication Find out their preferred method of communication. If your SME is extremely busy, you do not want to disturb them with phone calls. List your point, send an email or organise a 15 minute Skype call for example. Objectives Again, I cannot stress how important this is. Is the course going to gain only knowledge or is the learner supposed to apply some skills to be able to perform their role? This is where your SME can shed light on, as it will set the whole roadmap for your course development. Assessments/Quizzes/Interactions Lay them out in your storyboard, as you deem appropriate and then, when you send it for approval before development, the SME will have an idea of how it fits in with the learning outcome. Be specific. If you are planning an activity on a slide, write clear instructions on how the learner will interact with the screen. This gives the SME an idea how the screen will work if the content is being changed from text based to an interactive element. Conclusion Working with a Subject Matter Expert can enhance the course and save you time doing research for content development. However, a successful partnership can only take place when you as an Instructional Designer is very clear about why the course is being developed, who it is being developed for and what the learning outcome is. Once, you get these three fundamentals clear, you will be able to deliver a sensational course.   About the Author: Hemina Shah is an eLearning Specialist at Synotive. She creates engaging and interactive courses for her clients. She believes that if you understand your target audience well, you can create a meaningful eLearning course.    

Everybody writes

Ann Handley has created a short directory called Everybody Writes explaining the writing process – from a discombobulated mess to a coherent, useful piece of content that engages audiences. Below are the 12 steps she suggests everyone should use when beginning to write any piece of content. If you have anything to add, let us know. Ann Handley

How to make online promotion of your business?

How to make online promotion of your business? It is true that if your product or service is excellent, they will speak for themselves. However, you need to be visible in order to make your presence known to all the potential customers. Previously, companies used TV/ radio to door to door marketing to entice customers. Now, however, companies have an easier and more cost efficient method of luring new customers to their business known as online marketing. Continue reading “How to make online promotion of your business?”

4 Strategies for boosting up career

compass In today’s competitive world, every person wants to make a powerful career. Making a powerful career requires both time and effective planning for accomplishing the targets. Fortunately, there are some strategies by which any individual can boost a career. If you’re also thinking about your career, and finding something to boost up your career level, then you’re at the right place. Have a look at the information shared below to learn the about the 4 Strategies for boosting up career. Continue reading “4 Strategies for boosting up career”

Social media in education

Have a look at the pros and cons in using social media in education and let us know whether you agree with them, have something to add or have a comment we should consider. Impact-Of-Social-Media-in-Education Find more education infographics on e-Learning Infographics

Tools for distributed e-learning

E-learning is becoming more and more present in an increasing number of social media.

The tools that the people are currently using for distributed e-learning vary and get better with every new technology improvement.

In the infographic below you will see which social media uses which tool, to introduce the e-learning. Feel free to plunge and leave your comment!

Tools for distributed e-learning
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How to be chosen in the world of work?

How to be chosen in the world of work? So, you’ve made it as a student. But what’s next? When you finish your studies you’ll want to secure a job, or perhaps start a business. But whatever you decide, you can’t do it on your own – you will need other people to open the door to the next big stage of your life. The secret, as so often stated, is not in WHAT you know so much as WHO you know. But the bigger secret is not in who you know but what they think of you! If someone is going to offer you a job, or be a client of your business, it won’t be enough to be skilled in what you do. If someone has got to know you, and considers you to be reliable and generally likeable, they are more likely to choose you over others with the same formal qualifications. So the way forward is clear; deal with everyone in a friendly and reliable way, and you’ll build your reputation accordingly. You’ll go far! Continue reading “How to be chosen in the world of work?”