Marketing has become far more than just a strategy to sell your product. It has become a real science and as such it has its branches into psychology and neurology alike. These two sciences can be used to influence the clients and customers to choose your product over the next one. With that in mind, it is useful to know a thing or two behind this amazing new feature of marketing: neuromarketing.
The psychologist, Carl Jung, had described the hidden part of our psyche as “the shadow”. It is the part that sometimes frightens us with the things we do not know, or do not want to know about ourselves.
What we know for sure in the abundance of the brain functions that are unexplored, are the facts that the right and left brain are only a small portion of the potential that comprises THE MIND. What you should know is that the mind and the brain are two very different things. Here is the […]
Not everyone who needs a new job really wants to give up their old place of employment. In some of those cases, however, there won’t be a job available that pays any more than the job you already have, which may make it seem like there is little that can be done. This isn’t true, in most cases, and you might very well be able to make a lateral employment move.