Tag: Marketing and Advertising

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What Is Neuromarketing?

human-brain

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Marketing has become far more than just a strategy to sell your product. It has become a real science and as such it has its branches into psychology and neurology alike. These two sciences can be used to influence the clients and customers to choose your product over the next one. With that in mind, it is useful to know a thing or two behind this amazing new feature of marketing: neuromarketing.
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Which business diploma is right for me?

Descisions, descisions...
Descisions, descisions… (Photo credit: jennifercw)

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The choice of the professional career is the most difficult, yet most important in one’s life. The choice defines one’s future, standard of living, interest, or to cut short, one’s whole life. If you are like many others, and have funneled your choices to business studies, you may consider one of the following courses:

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BCG Growth-Share Matrix

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BCG or the growth-share matrix are the same thing. The BCG stands for Boston Consulting’s Group portfolio. This is a very useful and nice overview of the marketing portfolio of a company. In order to understand the BCG, you should think of it as a square that is divided into four equal fields. This square grid has a vertical and horizontal axis. A vertical one shows high and low market growth rate, while the horizontal one shows high and low relative market share. In other words, vertically, you show the cash usage, while horizontally, you show the cash generation.  This makes four fields in the BCG matrix. Their names are: Star, Question Mark or Problem Child, Cow and Dog. Here is what you need to know about each of them.

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Social networks for firm business connections

Social networks for firm business connections

In today’s digital age, we anticipate instant fulfilment. Technology gears linked to social media have altered the business site. However, these tools, as easy as they mark it to link folks with one another, cannot be the establishment of business expansion. Handling a relationship wholly through technology does not actually build rapport. Just ask any parental who has been referred to text messaging in order to converse with their children. Read more