What Is Neuromarketing?

[responsivevoice_button buttontext=”Play”] Marketing has become far more than just a strategy to sell your product. It has become a real science and as such it has its branches into psychology and neurology alike. These two sciences can be used to influence the clients and customers to choose your product over the next one. With that Read more …

Which business diploma is right for me?

[responsivevoice_button buttontext=”Play”] The choice of the professional career is the most difficult, yet most important in one’s life. The choice defines one’s future, standard of living, interest, or to cut short, one’s whole life. If you are like many others, and have funneled your choices to business studies, you may consider one of the following Read more …

BCG Growth-Share Matrix

BCG or the growth-share matrix are the same thing. The BCG stands for Boston Consulting’s Group portfolio. This is a very useful and nice overview of the marketing portfolio of a company. In order to understand the BCG, you should think of it as a square that is divided into four equal fields. This square Read more …

Social networks for firm business connections

In today’s digital age, we anticipate instant fulfilment. Technology gears linked to social media have altered the business site. However, these tools, as easy as they mark it to link folks with one another, cannot be the establishment of business expansion. Handling a relationship wholly through technology does not actually build rapport. Just ask any Read more …