Student beans

Student Beans was founded in 2005 in Birmingham, UK, by James and Michael Eder, named after the British student staple: baked beans. As young university graduates themselves, the brothers saw a gap in the market for a digital student loyalty platform that would give students exclusive discounts on the brands they love, and connect retailers to this key consumer demographic.

Quickly becoming a part of everyday student life, Student Beans revolutionised the concept of the student ID for the digital age. We launched our award-winning verification technology, enabling brands to ensure their student discounts are only available to verified students. Today, we partner with over 650 of the world’s biggest brands across fashion, technology, food, entertainment and more, and power a global network of students in over 150 countries.

Student Beans is a global student loyalty and marketing platform, connecting leading brands to an audience of over 163 million students in 50+ countries worldwide. Our partners include Topshop, McDonald’s, Google and many more. We believe in constantly innovating to ensure our award-winning product is an essential part of student life for today’s smart, savvy young consumer.

Student Beans-empowering students to thrive

Student Beans connects brands with the new generation of consumers. Our student verification and marketing solutions enable thousands of brands such as Google, McDonald’s and boohoo to better attract, convert and retain millions of loyal student customers.


Voxburner is a youth insights and events company, created in 2011 by Student Beans to provide the ideas and inspiration brands need to connect with young people. 

Youth Trends

Our research into the 16-24 market highlights the constantly changing trends, habits and attitudes of young consumers. 

To discover the latest youth marketing trends and insights, visit the Youth Trends blog and subscribe to our weekly Youth Trends Update.

Youth Marketing Strategy

We are the team behind the world’s largest youth marketing festival, YMS, which takes place in London, New York, San Francisco and Berlin. 

Our global events bring the industry together and keep marketing professionals in touch with the fast-paced world of youth marketing.

The student demographic

Today’s students are part of Gen Z, a generation of ambitious, creative digital natives. They are passionate about brands that offer quality, style and innovation, and align with their cultural values.

Student marketing is the key to creating brand loyalty with the next generation of successful young professionals. College graduates earn $1 million more in their lifetime than non-graduates.

A global student audience

We connect our partners with over 163 million student customers across 52 countries to drive student sales of over $1.5bn a year.

Partnering with us

Student Beans helps hundreds of global brands run their own student discount programs using our award-winning student verification technology via their websites, apps and stores. Through partnering with us, they are able to attract, retain and convert up to 5x more student customers.

Student verification

Our secure student verification solution enables brands to offer discounts exclusively to verified students. Our partners see an increase in conversion rate, average order value and repeat purchase rate for students.

Student marketing

Brands who use our student verification tools benefit from our unique student marketing reach, audience expertise and exclusive campaign partnerships. We help our partners reach students across desktop, mobile, email, social, on campus and in-store.

At Student Beans we work with you to power your student offers. Helping a 1000+ brands and publishers to form a partnership that drives new opportunities and extends their reach within the youth demographic. 

Working with 71% of the top 100 youth brands offering a student discount, we are trusted more than any other student loyalty platform. 

Categories of goods and services offered via Student beans are:

Clothing & Accessories
Computer & Electronics
Health & Beauty
Department Store


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