New Era

New Era

The New Era Cap Company is an American headwear company headquartered in Buffalo, New York. It was founded in 1920 by Ehrhardt Koch. New Era has over 500 different licenses in its portfolio. Since 1993, they have been the exclusive baseball cap supplier for Major League Baseball (MLB).[ Headwear and apparel brand founded in 1920 in Buffalo, NY. A global brand of sport, culture, style, and self-expression for 100 years.


Looking back at our first 100 years, we recognize one thing, and that is we are just getting started. We have weathered highs and lows, always focused on quality and great storytelling. In 2020 we renewed our commitment to making great products, building strong relationships and changing the game in the worlds sport and culture. With the Iconic 59FIFTY as our base, we will bring exciting new product and experiences to life globally and as always authentically.

In everything we do, we strive for the best:  From Buffalo to Tokyo, whether an employee works at our corporate headquarters, our manufacturing facility, or one of our global offices, we are committed to creating the best environment possible for employee success.

The vision that marked New Era’s growth in the 1920s and 1930s proved to be alive and well in the early part of the new millennium. The company’s globalization efforts continued with offices opening up in Europe, Japan and Australia within a two-year period.