Value of data unlocking as new competitive advantage

Lee Nagel

Interview with Lee Nagel, Izenda

  At Izenda ( , Vice President of Marketing, Lee Nagel, uses a unique blend of talents to bring new clients to his company. Izenda helps software providers draw out their data to provide the business intelligence needed to grow. Izenda’s embedded solution gives results on the fly. Nagel combines business acumen, legal knowledge and a speciality in Internet marketing to put his company’s product in front of those who need it.
  •  How has what you do today, changed from when you started your career?
I started out pretty far afield of marketing actually. I studied business administration, then law. After my Bachelor’s, MBA and JD, I found my love of marketing. I headed back to school to study what I love and specialized in Internet marketing.
  • What is your favourite thing about working at Izenda?
We take the mission seriously, really take it to heart. The company started with the goal of empowering other businesses to make better decisions. Now, a million use us to do just that. We keep succeeding at helping others because everyone in our company has the same mindset that we need to help others advance their goals and thrive.
  • What are your other business interests?
I studied law and previously worked in the insurance industry. I still follow news and trends in those areas.
  • What do you see as the future of marketing?
The Internet continues to grow in importance. The new growth area is the Internet of Things. You already see beacon technology helping draw customers into stores they pass. Look for your IoT refrigerator to offer you coupons as you open it. A store app on your cell will guide you to new products with a digital coupon provided. We are reaching a new level of custom marketing that lets us build real relationships with consumers. IoT lets companies get to know them in a new and better way.
  • And Izenda is a big part of that?
Yes, our tools are embedded into the software. We are the future of business intelligence and marketing. Within five years, 90 percent of the core business apps will feature embedded analytics solutions.
  • What do you think is the most important aspect of marketing?
True communication. You have to know what your customers want and give it to them. They will tell you, but you must listen. Too many businesses don’t listen and that loses them, customers. Plus, it turns off potential new customers.
  • Thank you for speaking with me to today. You’ve my readers a lot to think about regarding their marketing strategy.
Thank you for the opportunity to reach out to people.

5 Ways Internet of Things will change education

  5 Ways Internet of Things will change educationThe Internet is now available to us in several more ways than just our computers on smartphones. Many of us already have smart TVs. In the near future, we can look forward to ordering what we need directly from our refrigerator, or let our cars drive us where we want to go. Obviously, this will change our lives in many ways. As with all technology, the Internet of Things (IoT) has a great impact on the education system within the modern world. Below are just a few ways in which this would happen:
  • Using devices for automated tasks

Today, the students are used to having their smartphones at all times. They like to use them more frequently in the classroom. This is because they have become used to tasks being easier with the Internet and smart devices. Many students already use their laptops for note-taking. Other tasks, such as schedule-making and research, are also set to become easier with the IoT. Hence, many schools have now switched to the ‘smart’ system of reusable technology. They provide the students with laptops and tablets. Even if a school is old, it can have tech installed through smart sensors and control panels. This would enable the administration to reuse the laptops and tablets left behind by old students. In the long run, this would greatly help in reducing the operating costs and the carbon footprint of the school.
  • Learning outside the classroom

In the olden days, students had to go to the library, borrow books, and copy out information for schoolwork. However, with smart technology, they can easily have an enhanced educational experience within their own home. This can supplement their classroom education and also make sure they get the updated information at all levels. An encyclopaedia printed in the 1980’s would not have enough or accurate information for a school project today. Now, students are able to look up and verify any information in a matter of seconds. This ensures that they would not fall behind the rest of the world or pick up a wrong ‘fact’.
  • Efficient teaching process

The connected technology surge means that teachers and professors would be able to grade much more quickly. Their checking/grading would also become easier, more efficient, and less biased. When educators have devices connected to the cloud just like their students’, they would be in better touch. Teachers could thus see which student needs more attention and concern.   Other processes that smart technology helps with are lesson plan-making, adjusting schedules, etc. With these tasks taken over by smart and connected devices, teachers could focus on their teaching and research more.  
  • Special education

If anyone has even a slight interest in the education of special children, they would know the huge role of technology here. Autistic children respond very well to tablets, as well as those with other disorders. Those with dyslexia, ADHD, or other learning disabilities are greatly helped by any and all technology at their disposal. Along with this, smart schools would also have a system for educating people about such students. As a result, the general public would be more open and understanding of these special individuals.  It would become easier for special children to function well in a neutral environment, as well as on their own.
  • Safety

With campuses and the general student bodies becoming larger and larger each day, schedules are important. Parents now want to make sure their children aren’t in any place where they might come to harm. When bus schedules and timetables are regulated through smart technology, there is a more secure system. There would be less chance of a child being left behind due to lack of knowledge about a bus schedule. Additionally, parents could also track their children on their way to and from school, as well as on field trips.

Wrapping up…

The IoT will change our lives through intense connectivity. Some people may be wary of this progress, but there is no doubt it is useful. Education is necessary for everyone, and the IoT can make the experience much better. It is up to us and our children to make sure it is used to its full potential.

Author :

Priscilla Ellie is the writer of this blog. She has a Master’s degree in Computer Science and works in the panel of Assignment Corp in UK as Senior Academic Writer. She is passionate about good food and interesting places.

Understanding Extended Oracle RAC across sites with VMware NSX

Understanding Extended Oracle RAC across sites with VMware NSX       If you’re relatively new to network virtualization and the initialization of utilising software-defined data centres for businesses, then the idea of training for Oracle database function across an NSX-based network will require some thinking. NSX’s manufacturers, the Dell subsidiary VMware, recently announced on their very own blog that they’ve begun showcasing the ability to stretch an Oracle RAC between multi-datacenter networks, through NSX, for layer 2 adjacency. This is exciting news for networks that utilise the Oracle 9i database product’s real application cluster function to allow a database to be installed across multiple servers. Companies do this for scalability, lower costs as several low-end servers can do what high-end server can do at a higher price, and greater safety as a single server failing won’t mean the end of the database. But, before we can discuss why RAC certification through a reputed company like Koenig Solutions is important for businesses with large customer databases and a general wealth of data, you need to understand the importance of network virtualization, software-defined data centres and NSX especially.  

What is NSX?

NSX is VMware’s software solution for companies looking to implement a quality network virtualization software into their networking. Just like server virtualization before it, network virtualization allows companies to expand the capabilities and capacity of their network without increasing their cost by driving cost down through the use of several data centres and the cloud to manage the operation of a network rather than on-site infrastructure. NSX also allows companies to execute micro-segmentation in their networks, which means they can continue operating on a network seamlessly while actually segmenting their network onto several different virtual machines in a data centre to allow for better security measures. Security is paramount in building and managing a network – due to the sheer amount of shared data present on a network, any intrusion can compromise the rest of the network unless proper measures are in place to stop such security infringements. There is a lot of interest in pushing for network virtualization among bigger companies and IT specialising smaller companies alike. The ability to host complex network functions without the need for a lot of hardware makes network virtualization that much more of a potential solution for smaller businesses that can’t afford the infrastructure required for typical in-house networking.  

What is an RAC?

Another important concept when understanding the importance of integration between the Oracle database and VMware’s NSX software, is the utilisation of Oracle 9i’s RAC and extended Oracle RAC functionality. RAC stands for Real Application Cluster as per TechTarget, specifically allowing every server access to the entire database rather than the usual approach of database clustering, which involves segmenting a database across multiple servers. The benefits here are a lack of loss in data when one server goes down, also known as failover capacity as per the TT website. With these tools, a business can propel itself to new levels of network efficiency, especially among businesses with a multinational clientele – and that’s where training helps tremendously in helping such companies achieve their goals.  
Author: Daina Martin

How to develop creative culture at workplace?

How to develop creative culture at workplace?
   How to develop creative culture at workplace?     Have you ever pondered on the significance of developing a creative culture at workplace? Well, many CEOs today consider it highly significant, because they believe innovation contributes to an organization’s growth and success, which can only be achieved if the culture in an organization is creative and smooth. Few days back while I was reading through Internet, I came across an IBM’s survey. IBM basically asked 1500 CEOs from 33 industries of around 60 countries about significance of creative culture at workplace. The survey revealed that they support creative culture and for them it is the most imperative and primary skill for leadership. Vision, integrity, management discipline and consistency are secondary skill sets, according to those 1500 CEOs. Thus, you must have understood that leaders of an organization play a vital role in developing creative culture at workplace. But employees also play their part in fostering this culture at individual level. Do you believe that creative culture is well-suited for big organizations or companies with high-budgets? Well, you are completely mistaken! Size of the company, its industry and its budget are not the major constituents that affect the creative output. I am therefore, sharing the key factors or techniques that can help you to foster creative culture in your organization and encourage your employees to innovate:
  • Create an inspirational workplace
You need to follow the design-centric approach and integrate innovation in your organization’s culture as a must-follow thing. This is essential to keep your pace with the changing demands of the corporate world. But, your employees can never innovate and deliver creative outcome in an obsolete working environment within a small, congested workspace and under dim lights. You need to provide your employees and team members wide open spaces, as to foster a creative culture. Big windows, cozy work spaces, bright lights and huge spaces contribute a lot to the comfort of your employees. If you are on a low budget, you can even do all this at minimum rates. Vivid colored walls and wide spaces are also good enough. You need to make sure that how you can help reveal the creative side of your employees by giving them an ideal workspace.
  • Reward the creative process not just the end result
I have observed that many organizations reward employees on end results. They never praise employees who have worked hard on deploying a creative process, but couldn’t succeed in delivering expected outcome. If you want your team members or employers to consistently stay motivated and come up with out of the box solutions, then reward them. Always cheer their creative process, even if they don’t produce the required result. This is how you can encourage and foster a creative culture at workplace.
  • Build teams with diverse people and give them priority over your customers
You shall definitely not be able to get a perfect team, if you seek to employ your carbon copy in terms of skills, knowledge and mind-set. An innovative and creative organization grows well with diverse team not with similar minded people. Hire people from diverse backgrounds, holding different experiences and education. This diversity will strengthen your organization, resulting in great success. Foster a creative culture by giving highest priority to your team members or employees. I know customers come first, but when you put your team first, it ultimately results in satisfied and happy customers.
  • Create a stress free and positive working environment
Studies have proved that positive mood improves creativity. Thus, you need to provide your employees a positive and stress free work environment, so that nothing hinders their creativity. If your team members or employees are studying and stuck somewhere in their assignment, provide help with assignment. This will be a great initiative to minimize their stress. Our positive mood makes us open-minded and lets us discover better options. So, providing a positive work environment will surely broaden up your employees’ perspectives and will encourage them to innovate. You need to incorporate fun in work as well, so that they feel relaxed and come up with creative ideas and solutions. I would suggest you to frequently organize recreational activities for your employees to better foster a creative culture. Creativity today is a must thing that you have to incorporate within your work processes, encourage and develop within employees, because your competitors might be making efforts to become more creative than you and capture the market.     Author: Kaelynn Bailee is an experienced academic consultant, who has been working in  online firm supervising work quality. She loves to spend her time on her favorite activity, writing education blogs.

Life changing technology in the next 5 years

new technologies
new technologies Will we be teleported, read other people’s minds, implant a chip instead or reading or something else in the next 5 years? The IBM annual tech predictions, suggests radical changes in security, mobility and energy that will alter our lives all by 2017. According to them, the social and market trends will result in a number of technological innovations that will change our daily lives. 1. Energy: People power will come to life. IBM predicts that not only will the Kinect technology explode, together with the“The Internet of Things”, but the connection of the world around you to online networks will increase. Energy generation will be boosted worldwide. Distinct areas of innovation will range from using the water in your plumbing, attaching devices to bicycles for energy generation, to finding renewable sources of energy. 2. Security: You will never need a password again. “Multi-factor biometrics” sounds like something from SF movies, but in reality, the biometrics field is developing at a rapid rate. Even though it may be something of an inaccurate art at the moment, the ability to use retina scans, fingerprints, and voice verification is going towards replacing the humble password in years to come. Eye recognition is already used in checking the identity of online students or in other appropriate locations. 3. Mind reading: no longer science fiction. Hand-written letters and the typewriter are already a ‘touching’ the history borders, but as the technology develops, speaking on the telephone may be heading in the same direction. Rather than keying in a number or using voice-activated assistants on your smartphone, it will be very cool if you could simply “think” about calling someone and it happens? IBM believes that this not only could become a viable factor in our daily lives, but such technology could be used to help understand brain disorders including autism. 4. Mobile: The digital divide will cease to exist. The use of mobile phones in the information-accessibility gap in disadvantaged areas (restrained by economic woes or remote locations) may disappear, once and for all. Cheap communications technology, remote healthcare, and recorded messages to deliver information to those who are illiterate, are the next steps of innovation that may take in the next five years. 5. Analytics: Junk mail will become priority mail. Future without junk mail, phishing scams and messages about a Prince in Africa who needs you to accept $1 million into your bank account will be long gone? The use of analytics technology to proactively separate the junk and e-mails you have no interest in could potentially be used to present only the information you want, and nothing else. The full report can be found at: IBM predictions “I like the dreams of the future better than the history of the past”, was once said by Thomas Jefferson, so let’s begin dreaming for real.
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5 Cheap ways to get started with learning


5 Cheap ways to get started with learning

Are you interested in science, but not sure how to get started learning more about the subject? Some emerging scientists are put off, worried that the costs associated with the genre might become crippling. However, there are plenty of ways to take advantage of your thirst for science without having to break the bank. Here are five ways to maximize learning on the cheap. Continue reading “5 Cheap ways to get started with learning”

How big is the Internet?

How big is the Internet? There’s no denying, the World Wide Web is big – expanding with every single day!! It’s so comprehensive and large that the creators of the Internet decided to place the word “wide” in its actual name. Obvious, right !! Internet has millions of websites with a seemingly infinite amount of web pages on each, all viewed by people around the world each day, and increasing on hourly basis. It is a common practice in our living, to see people connected to the Internet all around you, via smart phones, laptops and desktop computers, and this is becoming more than a lifestyle… Continue reading “How big is the Internet?”

How will IoT transform the education?

Internet-of-things Driven by big data, cloud computing, and bigger networks, the Internet of Things (IoT) is being touted as the next big thing in, well, every sector imaginable. Mobile devices already out number the population in the United States and they are expected to surpass the population of the world by the end of this year, with 50 billion devices connected to the Internet by 2020. According to a recent Harris/SAP survey, 90 percent of Internet-connected consumer devices will be connected to some kind of personal cloud by the end of 2013. That’s a lot of things and a lot of connections. Continue reading “How will IoT transform the education?”