Cash cow

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The zen way to succeed in life

Take a look around you and have a look at the happy people for a while. The ones who seem to thrive and look at the positive, even in the darkest of situations. The people who are happy even though they are poor. Happy even when they are sick. Happy in the most unfortunate of…

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BCG Growth-Share Matrix

BCG or the growth-share matrix are the same thing. The BCG stands for Boston Consulting’s Group portfolio. This is a very useful and nice overview of the marketing portfolio of a company. In order to understand the BCG, you should think of it as a square that is divided into four equal fields. This square…