How to improve your defensive driving skills in the snow?

    Driving in the snow is risky business. Studies have shown that winter is the worst time of year for automobile related injuries and accidents. Defensive driving can keep you safer in the snow if you pay attention. Here are seven tips that will help you reach your destination unharmed. Come prepared Make sure… Continue reading How to improve your defensive driving skills in the snow?

Traveling to university: Safe travel tips for college commuters

Every day, college students commute to and from their schools. The costs of living in a dorm or close to campus can be a huge added expense for some, with the expense of commuting by car, train, bus, bike, or even walking a lot less. College takes up a lot of your time and thoughts… Continue reading Traveling to university: Safe travel tips for college commuters

Students need to study up on health insurance

Embed from Getty Images From the time that the Affordable Care Act was first launched through Healthcare.gov in October 2013, the plan’s designers were terrified that young Americans wouldn’t sign up for health insurance. A massive campaign was launched specifically targeting young people – particularly the millions of students whose participation the law couldn’t work… Continue reading Students need to study up on health insurance

Does a business need Money Insurance?

Any start-up venture requires capital investment and top-notch financial networks for a successful take off. As businesses are prone to risks, most companies have a repository for money which can only be used in the case of a financial emergency. If you have or are planning to foray into the world of business then it… Continue reading Does a business need Money Insurance?

Top 5 qualities of Medical Assistants

There are lots of medical assistants in the healthcare industry in these days. They are an integral part of the allied health profession and because of this, they are expected to be proficient in three various areas such as administrative, laboratory and clinical areas of work. If you wish to be a great medical assistant,… Continue reading Top 5 qualities of Medical Assistants

As a business owner or manager there is nothing more important than making sure your customers are happy and your products are selling. Conducting market research allows you to gauge how your target audience perceives your company and whether or not your business goals are being met. In addition to getting valuable feedback on quality, service and packaging, you will also be able to understand your customers and be more in tune with their expectations of you. Market research methods have grown and become increasingly more sophisticated over time, from the very first street interviews in the 1930s to simple touch responses using a tablet computer today. Nowadays, companies use straightforward surveys, personal interviews, focus groups, field trials, observations and more to connect with their audiences and provide the products and services that are going to help them be successful in the future. You can learn more about these market research methods and a history of mobile marketing research by reading the infographic below.

Created by MFour Mobile Research, defining mobile and its benefits to research professionals.