This Element is an excerpt from A Manager’s Guide to Project Management: Learn How to Apply Best Practices (ISBN: 9780137136902) by Michael B. Bender. Available in print and digital formats. Projects in context: What should your projects aim to achieve, and how can you help your project managers achieve it? Ultimately, both projects and project management have only one goal: to add value. You, as an executive, establish the values important to the organization
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