How are the students selecting their bachelor specialization?



Selecting the specialization: challenges and fierce reality

Over the previous years, the environment has been changing, and the educational institutions had to deal with a new generation of students. We’ve learned the significance of considering the students as the customers, discovering their needs and learning motivation. Lately, the marketing departments in numerous business schools have been experiencing a turn-down in market share of business majors.

An additional problem worth bringing up is the changes in the preparation level of the students who are interested in a bachelor’s degree in marketing. Not to mention, these are two major issues which the department of marketing from the FEBA (Faculty of Economics and Business Administration) at the Alexandru Ioan-Cuza in Iasi are facing now. Many skilled students choose other programs earlier in their Bachelor’s degree before they join their first preliminary marketing program. No study has been done in FEBA (Faculty of Economics and Business Administration) to determine the specific reasons why students select a specific educational course. If you are a student and you are interested in writing ta erm paper it will be useful for you to know how to prepare an outline for a term paper.

From this viewpoint, any institution has to comprehend the expectations and desires of students. We actually work with the marketing principles and we apply the frameworks of choosing the right consumers, how to know our customers’ requirements, how to bring customers and hold a good customer relationship. We can easily use all these abilities in our particular work with the students, analyzing the student decision-making strategy of choosing a Business-Specialization: students’ data-collecting activities, consideration of the academic programs sets, unique evaluations, reasons, and timing for selecting a certain specialization.

Students’ selection of the educational programs

Performance of the institutions can easily be upgraded through marketization. Needless to say, one of the areas which are increasingly described by marketization is the higher-education area. Therefore, socio-economic hypotheses are additionally being applied, or ought to be applied, in the higher-education sector. Some scholars admit that the higher-education services which are below the standard are going to be declined, thus forcing the higher education suppliers to lose out or improve on revenue and customers.

The main concentration of marketization principle is that the students choice behaviour. As to the students choice behaviour, there’s an increasing research curiosity on the way students, as the consumers, come up with their particular choices in the higher education. A comprehensive study has been performed on students’ decision-making concerning their universities and programs. These sorts of choices tend to be typically made by the students before establishing their opportunities in education. Some other investigation papers concentrate on student’s selections made throughout their studies. Consumer decision-making is regarded as a process which includes several phases.

Research methodology

In this research, we used the focus groups, the qualitative exploratory study method. We picked this method for investigating students’ motivations and opinions of selecting a program for understanding what factors are crucial to them in choosing the preferred specialization.

This sample is made up of 49 pupils from the 2nd year at FEBA (Faculty of Economics and Business Administration) at the Alexandru Ioan-Cuza. We questioned seven students from every specialization: International Business, Economy of the Commerce Tourism Service, Finance, Accounting, Management, Information Systems, and Marketing.

We also used the “snowball” sampling strategy. Students that approved to be the focus group members were requested to recommend some other acquaintances from a similar specialization.


The success of our investigation showed that the students use various criteria in choosing and selecting a course. We are going to resume all these criteria outcomes and other research which confirmed them:

• The educational elements
• Learning materials
• Courses joined
• Assignments
• Perceived problems
• Teachers’ qualities
• Entry requirements
• A chance to get practical experience
• Support of majors
• Getting a job easily
• Well paid career after graduation
• Skills achieved

At the same time, we identified some other attributes thought to be essential by the pupils in Iasi: familiarity with specialization, chances to get a secure job right after graduation, diversity of the jobs, a pleasure to go through a certain program, parents’ advice, or the curiosity.

Author: Justin Moore

Leave a Reply

Your email address will not be published. Required fields are marked *