If you are an average Internet user, you have probably never heard about Search Engine Optimization (SEO) or link building. They are techniques used by web content creators in order to be the first results of a traditional search engine, such as Google or Bing.
Given that today on the Internet, there are 3 million new blog posts every 24 hours, the probability for new (and not so new) players to be on top of the results is extremely low, even if their content is considered as high quality (this happens often with scientific papers, dissertations, lectures, universities’ databases, etc…).
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