Training landscape has changed dramatically over the past ten years as e-learning and mobile technologies have gone from early-adopter novelties to mainstream essentials. Regardless of this fact, there are plenty of traditional companies who are not buying all of the e-learning hype or can not convince their boss or HR team to experiment in the brave new world of e-learning
77% of American corporations used online learning in 2011. The number of companies using online training methods is increasing because technological barriers are diminishing and customer priorities are changing
Corporate training is a $200 billion industry, out of which learning is $56.2 billion business. By 2015 this business will grow into $107 billion market (GIA – Global Industry Analysts). This means significant space for marketers, advertisers and new technologies to be present.
e-learning is 13 years old, continuously growing and evolving, radically changing the training industry.View this infographic.
US and Europe account for over 70% of the global eLearning industry. The fastest growing market, is Asia Pacific, where e-learning revenues are expected to grow at an annual rate of 20%.
e-learning has become the second most important training method within organizations. Companies are increasingly moving towards blended learning and e-learning, rather than instructor-led training sessions.
Increasing number of companies are relying on learning technology to boost their business forward. Towards Maturity Benchmark Survey shows that 72% of the 600 companies surveyed, claim that learning technologies helped their businesses adopt more quickly to change, with an increase of 11% on last year.
8. New Ambient Insight Report shows that the Asian e-learning market will be $11.5 billion worth business by 2016. Countries with the highest growth rates are Vietnam with 44.3% and Malaysia with 39.4% growth. Behind these are Thailand, Philippines, India and China, with 30%-35% growth rate.
9. e-learning is taking significant part on all mobile devices. There were about 500 million smartphones, 34 million tablets and over 1 billion app downloads in 2011. This is extraordinary wide platform for future learners.
From e-learning to m-learning
As you read this article 4,600,00 college students are taking at least one of their classes online. By 2014 this number will increase to 18,650,000 and by 2019, half of all classes will be done online. More at:
e-learning course lasts less than classroom training on the same subject by 25-60% (source:
Brandon Hall, 2001 and Rosenberg 2001).
51% of companies delivered at least one training session via e-learning in 2011, to over 50% of their employees, in comparison to 39% in 2010. For 76% of the companies, the most popular e-learning method is blended learning. (
European Survey 2011)
National Research Business Institute, says that 23 % of employees leave a company for lack of development opportunities and training. Costs associated with losing talent, including money, lost productivity, recruitment expenses and training investments, are well documented and e-learning can be used to change these facts.
Business driver for eLearning is the cost of invested to the earning. 85% of every dollar spent on classroom training is spent delivering it, i.e. instructor time, travel, etc.
e-learning increases knowledge retention by 25% to 60% states corporate e-learning report
Exploring a New Frontier, WR Hambrecht
Less than 18% of corporate e-learning courses are on topics related to e-learner’s job. 23% of corporate learning organizations target their programs to external customers, whereas 13 % of corporate learning organizations target their programs to suppliers. (
Corporate University Xchange’s Pillars of e-Learning Success)
Companies save between 50% and 70% when they replace instructor-based training with e-learning (IOMA 2002). Training with e-learning refers courses delivered into shorter sessions and spread out over different days, so that the business would not lose an employee for entire days at a time. It improves productivity, as employees no longer need to travel or get in rush-hour traffic to get to a class.
Towards Maturity Report 2011, claims that e-learning courses were the most popular learning technology used by 80% of employers.
Instructor-led training (70%) loses ground to e-learning (62%). Self-study e-learning is on the rise, accounting for 15 % of all training delivered. (2006 ASTD Industry Report)
The more advanced forms of e-learning are more popular among larger firms and companies that are technology-savvy. Fortune 500 firms record , 73.6% of technology-delivered training through networked, online methods. (