Tag: Target audience

  • 5 Things to consider when creating a video animation

     

    Creating animations is fun and easy as long as it is restricted for recreational use. When using video animation as a marketing strategy for your business, entrepreneurs need to be weary of the ingredients that go into the making and successful execution of such a strategy. Since video animations are supposed to lay out the foundations, ideologies, perspectives and beliefs of your company out in a catchy manner, there are several important factors you must consider before you do so.

    So what are the 5 things to consider when creating a video animation? Let’s find out:

    1.    Target audience

    Every business decides on a product they will produce or a service they will offer. These products aren’t meant for everyone, they’re meant for a specific group. For examples, companies that produce tampons have women of post-puberty in mind. This means when making an animation video, the business must keep in mind the informative facts about its product that will attract women, the awareness this video will be spreading and the persuasive factor that will convince more women to buy these tampons. This allows the businesses to understand what sort of a message is to be delivered through these animation videos.

    2.    Approach

    What is your approach? Where are you going to post this animation video?

    It is important to decide where and how a business would be marketing the video. This can also be determined by the type of audience it renders. Your approach depends on how vastly your medium is approached by your audience. This approach also influences the type of videos you will be making. For instance, Facebook requires humorous videos to break the internet while YouTube commercials tend to be persuasive.

    3.    Size

    What is the size of your animation video?

    In the modern times, people’s attention spans have shrunken to the point of non-existence. This means, someone will give you only so much of their time and your efficiency will determine how well you deliver your message within that limited time of a couple of seconds. Therefore, the size and length of your animation videos should be precise enough to be actually watched by the viewer.

    4.    Budget

    Let’s talk real. We all know nothing in this world is cost free. Video animations for professional level are not free of cost and require some sort of charges. Although you do not need to have a massive budget, the stage where your business is at large influences how much of a budget you can summon. For instance, if your business is still growing, you would be fond of Powtoon’s pro version while a well-established business just might go for a software as hefty as Maya.

    5.    Brand image

    The type of audience you target and the product you sell enormously affects your animation videos. Your product represents the type of image you sustain in the market. If you are selling a smartphone, you are obviously selling a luxury and need to produce a video that reaches out to your audience accordingly.

    These are some of the factors that need to be considered before you actually make an animation video!

    Author:

    Hilary Addison is at present filling in as an independent Animation Video Maker at different global organisations. He cherishes channelizing every one of his endeavours to convey the best-vivified recordings for his customers.

  • How to engage modern learners in e-learning?

    When it comes to modern learners, time is of the essence. In a fast-paced world, they are seeking information available at the drop of a hat and they really know their way around the web to easily find what they want to know. So when you’re faced with an audience of users with shortened attention spans and/or less time available to get necessary information, how do you keep them engaged?

     Fit everyone’s schedule

    If you want to make your program more accessible to anyone at any time of day, you will need to take the on-demand route (not unlike mega-successful Netflix). Your modern e-learners are seeking platforms where they can learn what they want to learn at their every whim. Waiting for time slots doesn’t appeal to this audience, as it may clash with their schedules or they may simply lose interest altogether. Pre-recorded and on-demand education works in your favour, too. You’ll be able to re-use materials across years, rather than bringing in new instructors each time to conduct new lectures.

     Welcome users back

    Allowing your users to work at their own pace and on their own schedules may mean some erratic metrics when it comes to your average daily users. You may find that some users are very active for a few weeks, followed by an idle period for a few weeks, and so on and on. But chances are, your users will come back after these bouts of absence, and when they do, be ready. Make it easy for your e-learners to pick up where they left off, without penalty. Recommend some refresher exercises, but don’t send them backwards.

    Keep it short and sweet

    Structure your course content in a way that is easily digestible. Full-length videos and lectures have no place in the modern e-learners’ schedules, so break it down into components no more than a few minutes each. And when creating your content, just delve right into the need-to-know information and avoid the fluffy introductions.

    Make it interactive

    Develop some e-learning components that require participation from your audience. This can take the form of quizzes, practice exercises, or a rewards program that they can share on social media as they progress. Interactivity will also help with content retention, so users will be able to make the most out of their learning experience.

     Add some fun

    One of the best ways to keep any audience engaged is to make the material fun. Often, this can take the form of educational games. A trivia-style component, complete with timers, hints, and rewards can keep users engaged at length. Content aside, the game modules alone might just be enough to keep your users eager to continue.

     Integrate social media

    Adding a social outlet to your course is a fantastic way to make your users feel less isolated with their learning experience. Linking the program to social media allows them to interact with other learners while holding each other accountable for regular progress. It’s also a way for users to show off their progress to their circles (which is great marketing for you, by the way!).

    When you design your e-learning curriculum (and e-learning platform design), try to put yourself in the shoes of someone who is tech savvy, working from multiple devices, and strapped for time. Doing so, will guide you to a strategy that will help you yield more user engagement. And once you have a strategy in place, be sure to collect user feedback along the way. Hint: you’ll want to make the feedback system brief and seamless as well, because remember—it’s all about time!

     

    Emily Burgess is part of the team behind Course Guru, an Australian business specializing in online training and education. She likes to share her professional experiences and insights through blogging.

  • Gauge customer opinion with market research

    As a business owner or manager there is nothing more important than making sure your customers are happy and your products are selling. Conducting market research allows you to gauge how your target audience perceives your company and whether or not your business goals are being met. In addition to getting valuable feedback on quality, service and packaging, you will also be able to understand your customers and be more in tune with their expectations of you. Market research methods have grown and become increasingly more sophisticated over time, from the very first street interviews in the 1930s to simple touch responses using a tablet computer today. Nowadays, companies use straightforward surveys, personal interviews, focus groups, field trials, observations and more to connect with their audiences and provide the products and services that are going to help them be successful in the future. You can learn more about these market research methods and a history of mobile marketing research by reading the infographic below.

    Created by MFour Mobile Research, defining mobile and its benefits to research professionals.