Pros and cons of tracking online reviews

 

The use of online review sites like Angie’s List and Google+ Local has many companies in a tizzy. If your company is receiving negative online reviews, it’s possible that your online brand and reputation can be greatly affected.

Because of this, many companies are wondering if they should invest their time in tracking online reviews. While some companies think it’s a great idea, others think it’s a worthless tactic. If you’re tossing between monitoring online reviews or leaving them alone, the following are pros and cons of tracking online reviews that can help you make a better decision.
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Should professional writers be paid for writing online reviews?

Writer’s Stop (Photo credit: Stephh922)

Professional writers are always taking on different projects. Sometimes the projects may be long and detailed, and sometimes they may be easy and short.

As a writer, you need to think long and hard about the content you write and if it’s something you want to be associated with. For example, many writers are offered gigs to write fake reviews for companies. If you’re a writer that was recently asked to do this, the following are a few things you need to consider first.
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