Pros and cons of tracking online reviews

 

The use of online review sites like Angie’s List and Google+ Local has many companies in a tizzy. If your company is receiving negative online reviews, it’s possible that your online brand and reputation can be greatly affected.

Because of this, many companies are wondering if they should invest their time in tracking online reviews. While some companies think it’s a great idea, others think it’s a worthless tactic. If you’re tossing between monitoring online reviews or leaving them alone, the following are pros and cons of tracking online reviews that can help you make a better decision.
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