Ten years ago, digital marketing as a career didn’t even exist.
Nowadays, it is one of the most popular career options amongst not just millennials, but also experienced professionals from the traditional marketing field. The world is going digital and almost every business, whether big or small, is using the Internet to its advantage. Rather, we can say that the Internet has given even small businesses a platform to compete against their big rivals, fearlessly. Digital marketing has made it possible for small businesses to reach out to their audiences with a greater impact at minimal cost resulting in increased profits. With initiatives likes Internet.org aiming to increase the internet penetration in the rural areas of the world, the trend is only going to get more popular.
We can say that the Internet has given even small businesses a platform to compete against their big rivals, fearlessly. Digital marketing has made it possible for small businesses to reach out to their audiences with a greater impact at minimal cost resulting in increased profits. With initiatives likes Internet.org aiming to increase the internet penetration in the rural areas of the world, the trend is only going to get more popular.
Everybody wants to be a part of a growing industry that gives ample opportunities to advance one’s career. If you too are mesmerised by the awesome prospects being offered by digital marketing and consider choosing it as a career option
, here are a few good reasons to help you make the decision.
Everybody is using it:
Marketing is one of the most crucial functions of every business. Of course, the product is important. However, for the product to sell, it is important that the end customers are informed about its qualities and USPs. Like we said earlier also, digital marketing is the modern-day tool being used by almost every business regardless of their size and industry. Why? It is a pocket-friendly and effective way of reaching out to a large number of audiences. Not just businesses, even political leaders are using digital marketing to drive their political campaigns. Therefore, the scope is vast.
Employment prospects are tremendous:
The field is still very new. With more and more businesses adopting this new-age marketing tool, there is a rise in the talent gap. This means the employment opportunities
available are more as compared to the number of people required to fill the position, making it easy for digital marketing professionals to find jobs easily. Also, when the supply is less and the demand is more, the pay for the digital marketers is more likely to be good.
Specific education isn’t required:
The best thing about digital marketing is that if one wishes to make a career in the field, one doesn’t need any formal education or start of a career from scratch. Your qualification doesn’t matter. All you need is passion and time to invest in learning about the digital marketing field. You can either take help from free e-books
or enrol yourself for paid online digital marketing certificate course and start learning at your convenience from the comfort of your home.
Your options increase:
Digital Marketing is a huge industry meaning there are various diverse options one can choose to specialise in. Some of the areas digital marketers can specialise in are listed below:
- Search Engine Marketing
- Search Engine Optimisation
- Content Marketing
- Mobile Marketing
- Social Media Marketing
- Web Analytics / Marketing Automation
- Affiliate Marketing
- Integrated Marketing
In addition to this, the skills you learn are transferable and apply to any industry. This means that even if the product changes, the skills and technology will remain the same.
A career in digital marketing can offer you great flexibility in terms of work environment. More than the place from where you work, what’s important is how quickly you respond to the customers. You can choose to work from anywhere provided you have a strong Internet connection. Hence, more and more people who do not want to relocate are now opting to work remotely.
If you wish to be a part of a young and dynamic industry that pays well, offers flexibility and scope for career advancement, digital marketing is where you should be.
Megha Raizada is a professional writer working with the premium job portal Naukrigulf.com. She has a keen interest in the global job market but also loves to keep a track of everything interesting happening around the globe. You can reach her at Twitter and Google+.