Greenwashing

Can PR professionals save the World?

21 July, 2015 QuotesBaylor University, Business, Creative Commons, Ethics, Greenwashing, Public relations, World Economic ForumAdd a Comment

[responsivevoice_button buttontext=”Play”] PR is not something you would generally associate with corporate social responsibility. Public relations is about generating public attention, putting a positive spin on events, saving reputations, and putting out fires. It’s not about saving the world, surely? Maybe not, but PR companies can keep their clients on the straight and narrow and…