Step 1: Identifying your expertiseIf you want to run a business that provides online courses, you need to be enough of an expert in your field that you could teach somebody else. While you might think to yourself: “Sure, it would be nice to run an online course, but I don’t know anything about anything, so I’d never been able to do that!” – you might be more talented than you realise. Here are a few skills that you could create an online course for:
- Content writing: There’s an ever-growing demand for high-quality web content. People will absolutely pay for a course on copywriting. Cover aspects such as motivation, planning, generating ideas, correct use of grammar, and so on.
- Computer skills: If you are of the generation that grew up alongside the advent of computers and the internet, then you’ll know a lot more about such things than those who came before. A subject you might consider ‘general knowledge’ could actually be quite specialised. Even something like browsing the web or using the Internet safely could be the subject of an online course.
- Music: Can you play any musical instruments? If so, you could teach others to do the same. Including things like the best way to practice, finger exercises, easy tunes to try in the early days, and so on.
- Work skills: If you’ve already got a full-time job, then there’s a high chance that you’re using a full set of professional skills every day. What can you do that other person can’t? Teach them how to do your job!
Step 2: Finding a platformIf you want to start selling an online course, you’re going to need a platform through which to offer that online course. Thankfully, there are several options available to you:
Step 3: Putting it all togetherOnce you’ve decided on a platform, you need to actually start putting it all together. This might sound difficult, but it shouldn’t be too much of a problem. Here are a few pieces of advice for breaking down your wealth of knowledge into easily digestible chunks for the people who will be using your service:
- First of all, remember how it felt when you learned the subject initially. Try to remember each step and then recreate that for the people you hope to teach.
- Think about how you’re breaking it up and how, if at all, you’ll be charging people to use it. Divide up your educational materials accordingly.
- Make sure all the writing is easy to read and highly accessible. If need be, give all the information to a copywriter and have them write it.
- Use images to ensure that the information can be conveyed visually.
- Do your research. You may think you know everything there is to know, but you might be wrong. The field may also have expanded since you learned.
- Take a look at other people offering courses on the same subject. How could you do better than them?
Author: Victoria Greene: Brand Marketing Consultant and Freelance Writer. I work with e-commerce businesses and marketing teams to create content and targeted SEO strategies. In many ways, my role is a lot like teaching. I have to explain why certain approaches work and why certain approaches don’t. It all comes down to articulating and conveying ideas.