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Storytelling has been with the human race for over 40,000 years – this is a well known fact. I would not lie if I say that everybody loves stories: from youngest – before bed stories to adults – true or false life stories/situations we hear every day.
If you want to have your audience attention, the rule number one is to make them hear or read a good story. You will be amazed how the human brain reacts to storytelling, and how do we react when reading or hearing a story.
Infographic below will give you an insight of how things work on this.
Courtesy of: Quick Sprout
Cultus
https://www.onlinecultus.com/ownerofcultus/